Nokia's OIS Teaser AD Blunder - Consequences

[False Morel]

Nokia did an amateurish mistake in that they didn't mention to the public that video they released as a teaser for the Lumia 920 launch on Sept. 5th, and later released a longer version of it showing stills as well, that the entire video was made using other equipment.

It was definitely misleading.

How much this mistake will affect the 920's public perception and sales??

Discussions already started on other threads over here, and everywhere on the net..

I think though, that this is mistake that could be corrected pretty fast and effectively as well.
Simply by showing the world what the 920 is capable of!

Nokia claims that PureView's IOS is 50% more effective than that of high-end consumer SLRs.
Proving that will be enough to get the trust back.

They already proved with actual samples that the 920 is capable of something unique to the smartphone market.
They can higher that a level further and compare it the same way the 808 PureView was compared to high-end consumer cameras!

They need do nothing more than that.

[NAVVARR]

Silly thing to do, news travels fast and its just handed a golden opportunity to their opponents.
I firmly believe that the proof off of all this is when people get to sample just what the camera is capable of. Look at how the 808 really captured the publics imagination- got a lot of people talking and wanting to experience it.

Nokia just needs to get this phone into the hands of the reviewers and get them to spread the word on just how good the camera can be -thats if it lives up to the hype.

Kind of disappointed they chose Pureview as the name to be honest- its just confused and muddied the whole subject- just what is Pureview?

[Doc Tran]

I hope someone fixes the thread title. iOS is an Apple thing. OIS is a Nokia thing.

[False Morel]

Kind of disappointed they chose Pureview as the name to be honest- its just confused and muddied the whole subject- just what is Pureview?

A very valid question.

Elop commented on the matter as he had to elaborate on this point.

For Nokia, PureView stands for high imaging quality. Shot by exclusive Nokia hardware/software combo.

The 920's PureView should be seen a complementary to the 808' PureView. Not a competing product! Phase 2.
Whereas Nokia wil not be testing both and choosing one approach over the other for the future. But blending the two phases together creating a complete PureView experience.
And maybe bringing more Phases and blending them altogether in the future in a most feasible way.

It's a continuous development.

The reason we are considering the 920's PureView inferior or a step down from the 808's PureView is that a 41 MP sensor sounds more appealing than OIS and longer SS!
But the results are what should count. Each approach has its own advantages. And advantages of the 920 aren't inferior to those of the 808.

---------- Post added at 11:39 PM ---------- Previous post was at 11:37 PM ----------

I hope someone fixes the thread title. iOS is an Apple thing. OIS is a Nokia thing.

Fixed the post title!! Thread title needs to be fixed by a mod..

[93tid]

Fixed the post title!! Thread title needs to be fixed by a mod..

It's done now.

[Bartmanekul]

As I said before, it really doesn't matter how good the camera is, the main damage is done. Yes, it might redeem itself in the hands of some of the normal review blogs, but will that hit anywhere near the audience the news about the fakes did?

Even if mainstream news sites like the BBC did review it (fairely, they don't usually), it will not be read by as many people. News like the fake pictures and video, with a large company being caught gets FAR more views than a review of a mobile phone.

And the time scale, as it's not even out for release yet only the few sites which get their hands on one will do a review now. Any damage limitation should have been done immeidately, the apology given by Nokia doesn't compare, especially as they got caught out with the photos right after.

The term 'Pureview' simply covering better cameras risks being viewed as another selling term just for that company, without any real life results. This is not to mention the damage done by the fakes for the Pureview idea.

[False Morel]

Some have gone as far as asking for banning of the phone by the authorities and stopping Nokia from doing business!!

Some were waiting eagerly for this moment to try and put the last nail in Nokia's nail. A wish come true for these people, and made true by none but Nokia themselves. Frustrating and depressing to the say the least.

For instance there was a leaked document that proved Samsung intention in copying Apple, yet it didn't make the fuss as this one.
Not that Samsung's doings are of big either! To me they don't deserve that outcome in the US court.

Anyway, this has done maximum damage that it could have done. Mainly due to media coverage portraying Nokia faking the 920's capabilites not just that video. Right now people think 920's camera is capable of nothing and Nokia just lied about everything.

Funny thing of all, those who had hard time admitting that the 920 was a decent effort and feat by Nokia, now they say "too bad this happens since the 920 was looking like a decent smartphone".. It really exposes some unjustifed hatreds and how a tech industry has turned into religious wars!!
Sad really.

As I said before, it really doesn't matter how good the camera is, the main damage is done. Yes, it might redeem itself in the hands of some of the normal review blogs, but will that hit anywhere near the audience the news about the fakes did?

Even if mainstream news sites like the BBC did review it (fairely, they don't usually), it will not be read by as many people. News like the fake pictures and video, with a large company being caught gets FAR more views than a review of a mobile phone.

And the time scale, as it's not even out for release yet only the few sites which get their hands on one will do a review now. Any damage limitation should have been done immeidately, the apology given by Nokia doesn't compare, especially as they got caught out with the photos right after.

The term 'Pureview' simply covering better cameras risks being viewed as another selling term just for that company, without any real life results. This is not to mention the damage done by the fakes for the Pureview idea.

You are right.
The question to be asked: Has the damage already gone beyond repair and will destroy any chances Nokia had in making any decent sales? Or could Nokia do something to counter the issue?!

Not sure how effective they can counter this. But here are some suggestion that might work:

- Reshoot that video with the 920 and show the world that it can do it! *Reason not to have used the 920 at the time of shooting that it wasn't ready yet*
- Flood the web and media outlets with samples proving the 920's PureView capabilites
- Make an official apology video by Elop himself, and stress on the fact that the samples shown during the keynote were actual 920 samples. And stress on the point Nokia's OIS is on par if not better than the professional OIS systems found in high-end equipment.
- Just populate cities and sites with ads addressing this issue, saying in a way or another: "Our 920 PureView is capable of this and that" negating what was circled by the media about Nokia faking the capabilities..
For instance: "We don't fake. We deliver." And show the samples.. Or something of the sort..

To me, Nokia deserve success for what they did with the 920. Let's be honest here.
The only point I was in doubt about was the PureView. But it turned out they delivered! It's a unique and capable phone in a market crowded by cloned phones!

It's really unfair that this minor detail of a "fake" teaser ad destroy all the effort and time spent by engineers to achieve what is done by the 920!

[Doc Tran]

Exclusive photos: We put Nokia's controversial Lumia 920 PureView camera to the test | The Verge

Hoping to see some real video footage soon

[False Morel]

Exclusive photos: We put Nokia's controversial Lumia 920 PureView camera to the test | The Verge

Hoping to see some real video footage soon

That's what I'm talking about. Just bring more of these moves. Think of creative marketing ideas to counter what's done. The engineering behind this PureView really deserves much better.

TheVerge had to say the following at the end:

Nokia's hardware deserved much better than what Nokia's marketing team did to it."

And this is with a non-final version yet!!

[Wookie]

They just need to reshoot the film with the girl on the bike but this time the girl gives the guy with a SLR the finger and then continue filming it with the 920. Laughing at your own mistakes is sometimes the best way of burying them.

[False Morel]

Good idea.. Only that with that finger it won't make it to TV.. But surely will pass on every blog and website and get reported in the news for Nokia's humor and proof that their 920 is actually fully capable..

[dynomot]

That's the only way to counter the complete and utter insanity the "fake" images controversity has stirred up. They have to re shoot, and offer a personal apology through Elop. I also think they should make sure fun of themselves as well, but being too flippant would look rude and misjuding just how serious their error was.

[Bartmanekul]

The only way to remedy it is do something big enough to warrent the BBC covering it again, and I can't see them doing for just reshot pictures, even the phone.

I reckon Elop should aplogise, and say he is quitting (and actually quit), and shoot it himself using the 920 on a bike. That would redeem him a bit in my eyes, and bound to be shown by the BBC and other mainstream sites!

[dynomot]

Now Bart, Elop would more likely get captured by a 920 camera in a compromising position with an iPhone, he'll never resign at Nokia until the "dark forces (M$)" make it a subsidiary of them. Only then will he be able to resign, looking like a failure, but will have succeeded brilliantly at his true and secret agenda. (TIC-but only a little)

[Bartmanekul]

True , but that's what it would take for the BBC to cover some new 'real' video and images.

I do doubt they could get the same quality either. While the phone might be very good, can it really compare with a proffessional setup moving in a van? This puts them in the position of never being able to correct this mistake, they really did a titanic balls up here.

[buxz777]

surely microsoft/nokia have enough money to pay people to show the 920 , for example pay bbc to show how good the camera really is and an interview with elop explaining why nokia done it and how other companys do it , pay mtv to play 920 vids all day long , give 1000/2500 920s away to general users and celebs to get them out there

if they are serious about the 920 and it being their flagship then throw some moneys at it , give them away , get people using them , show adverts that relate to every day useage , nokia and microsoft have about a month or two before launch and could do a lot of things in that time to make people forget about the fake pictures and videos but the question is will they or will they just hope it does well

its missing sd card support for me and tv out of any kind by the looks of it but its a nice phone with a good camera , one of the best all rounders nokia have made looking at it , it could do quite well , i like the colours too , but they need to spend the next two months getting it out there

if it had micro sd support id be tempted to try it for sure

[NAVVARR]

surely microsoft/nokia have enough money to pay people to show the 920 , for example pay bbc to show how good the camera really is and an interview with elop explaining why nokia done it and how other companys do it , pay mtv to play 920 vids all day long , give 1000/2500 920s away to general users and celebs to get them out there

if they are serious about the 920 and it being their flagship then throw some moneys at it , give them away , get people using them , show adverts that relate to every day useage , nokia and microsoft have about a month or two before launch and could do a lot of things in that time to make people forget about the fake pictures and videos but the question is will they or will they just hope it does well

its missing sd card support for me and tv out of any kind by the looks of it but its a nice phone with a good camera , one of the best all rounders nokia have made looking at it , it could do quite well , i like the colours too , but they need to spend the next two months getting it out there

if it had micro sd support id be tempted to try it for sure

I do agree that Nokia / Microsoft need to get this phone out there. A few years ago, this is exactly what Apple did with their iphone. Although, they never gave the phone away for free, they did have every major celebrity and the BBC seen with it- like it was the coolest thing ever seen.
Nokia/ Microsoft have to make this work- its a cornerstone for Microsoft - and its integral to Nokias future as a mobile phone manufacturer I expect them to be pushing W8 / Lumia with every resource they have.
Used to frustrate me no end that Nokia had all the best phones / features a few years ago and nobody knew half of what a Nokia could do.
Now, we have the opposite, a phone which is good- but lets face it- not fantastic- and now they are actually going to market it properly (I hope).

[93tid]

its missing sd card support for me and tv out of any kind by the looks of it

The 820 has microSD support and video sharing with DLNA-supported devices via an app.

[BubbaHotepUK]

It's typical Nokia - spread the features over the phone range.

Why can't they do what Apple and Samsung have been doing? Pile everything you have into a single flagship device. If you want price differentiation, simply change the amount of RAM, nothing else. It makes for a very clear message.

It's very annoying when lower end Nokia phones have features the high end phones don't - makes it very difficult for the consumer to work out what is best for them. HTC made this gaff with their One range too.

[False Morel]

Video released by TheVerge:





Nokia need more moves of these.

It's typical Nokia - spread the features over the phone range.

Why can't they do what Apple and Samsung have been doing? Pile everything you have into a single flagship device. If you want price differentiation, simply change the amount of RAM, nothing else. It makes for a very clear message.

It's very annoying when lower end Nokia phones have features the high end phones don't - makes it very difficult for the consumer to work out what is best for them. HTC made this gaff with their One range too.

To Nokia it was a compromise they had to decide on. Now whether they took the right decision is another topic.
But explaining the compromise very briefly:

They faced two possibilities: Go with the an extreme and pure minimalistic unibody design, or sacrifice certain aspect of that to add a memory slot.
The minimalistic design apparently brings more character and presence to the phone, taking it more into the world of uniqueness, and would appeal to the average user. On the other side, a minimalistic design is last thing a power user/geek would care about, and would rather take a memory slot at any given time. For that Nokia made 32GB as a standard. But apparently isn't enough for most of those who require memory expansion.

What approach is the better one? Only the consumer market itself will decide on that: Sales.

[BubbaHotepUK]

Oh I agree the market will decide.

I see Nokia are taking the video faux pas seriously, but I'm not sure whether the on-going PR disaster is helping:

Nokia to Conduct Ethics Review Into Misleading Ad Video - Businessweek

[False Morel]

I noticed that Nokia Lumia is trending on all major US tech websites! And I'm not referring the scandal articles but the previews and brief early hands-on..

Now it could the news of the scandal spreading around helped attract more interest to the new Lumias. Which could prove that there is no negative publicity.

But in comparison, Motorolla, considered a major force in the US market, specially now with Google all in, did launch their flagsips for 2012 on the same day. But no where to be seen compared to Nokia's Lumia in the media exposure/trendings..

Could mean nothing at all, and could mean that people are liking what Nokia's doing..

[BubbaHotepUK]

With talk of the iPhone 5 boosting the US economy by as much as 0.33%, it could be explained as iPhone users sniffing around before placing their orders with Apple tomorrow

Seriously, my thoughts are that it's not actually people liking what Nokia are doing, so much as people looking at what Microsoft are doing. Naturally Nokia will benefit as the top partner. Especially so, given the high publicity drubbing Samsung got at the hands of the American people, and Googorola boring everyone to death with their continuously re-jeuvenated product lines.

If Apple stumble with the iPhone 5, this may yet prove to be Nokia's chance at a comeback (as frustrating as the 820 & 920 are, from a personal perspective).

[93tid]

iPhone 5 and Nokia Lumia 920 face off with image stabilization test (hands-on video, updated with Galaxy S III and HTC One X) -- Engadget

[Wookie]

None of the cameras with the exception of the 920 could keep a clear focus while moving but the HTC really sucked. That all but removed their new WP phones from my radar.

[nutley]

I'm impressed with the camera so far and it's definately tempting. Just wish it had a microsd slot :/

[buxz777]

I'm impressed with the camera so far and it's definately tempting. Just wish it had a microsd slot :/

same as you mate , micro sd slot would have meant i would have given it ago but i dont think i can without one