Nordic Marketing Manager, Tuomas Lonka talks to the NSeries blog on the importance of Customer Interaction. He goes on to answer a few questions from the NSeries Blog, which I have included below. You can read the full Q&A over at the NSeries Blog here.
What do you think makes good marketing at the moment?
“So many things. But I think it’s really important to give people the chance to interact with our products and give the developers access to the audience for their services. Good marketing should always be an experience, whatever format it takes.
Our recent Angry Birds tournament in Finland is a great example of this. You see young kids as young as 5 or 6 just picking up the Nokia N8 and instinctively knowing how to use it – it’s amazing. And they’re getting involved because they’re having fun. The new generation is just so in-tune with technology that it makes our jobs as marketers really interesting going forward.”
What do you think we’ll be seeing more of in the future?
“I’m personally really excited about the many opportunities we have to reach people across all channels – not just digital. We have so many possibilities for what we can bring to the audience and the way we engage them.
This is particularly true when you think about the blending of the physical and virtual worlds – especially in gaming. We’re also seeing motion sensor manipulation having an impact on retail marketing. And it’s exciting – we can allow people to really interact with high-quality products and services from all angles, whether it’s instore or through the screen of their TV, PC or mobile.”
Head over to NSeries Blog for the full post.